Premier digital music service Rdio, started by the creators of Skype, unveiled a completely redesigned Rdio at the SXSW Music and Interactive Festivals on Tuesday, March 13. The New Rdio (rdio.com) provides an even faster, simpler and more social music experience. Beginning immediately, current and new Rdio subscribers can experience the new design and access the enhanced features. Rdio also announced at SXSW, that the digital music service marked the major milestone of having more than 15 million songs now available in its global catalogue.

Rdio’s announcements took place at an invite only luncheon at the #FEED powered by Twitter interactive exhibition at the AMOA Arthouse. As a PREMIER partner of #FEED, Rdio also commissioned interactive artist Yes Yes No to produce a collaborative music experience. Rdio believes that music discovery is best when it is people-powered. #FEEDRdio explores this idea, allowing two people to create music together with just their facial expressions. Facial recognition technology captures attendees' movements and translates them into a series of corresponding sound clips—remixing tracks from the Rdio catalog into a completely new music experience. Projected visualizations bring the work to life for everyone to experience.

Rdio celebrated their exciting announcements well into the night with a high-energy party featuring performances by Madeon, Com Truise and Teengirl Fantasy. For more information on Rdio and to sign up for this revolutionary music service, visit (rdio.com).

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