According to Rachel Kerestes, Strategy Director at MiresBall, the most successful SuperBowl ads are not just the funniest or most outrageous. To recoup that $3.5 million investment in a 30 second spot, an ad must do two things: be true to who you are (the brand) and make the right emotional connection.
Kerestes gave her analysis of this year's winners and losers in an interview with KUSI News the morning after the big game.
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