At the end of January 2012, Chalk was approached by Chick-fil-A with an interesting task – transform the mundane ceiling of a 300’ x 98’ dining tent into a truly remarkable setting using 80,000 recycled Chick-fil-A
We got a hold of a couple hundred Styrofoam cups and spent a few days constructing various shapes like spheres, domes, cylinders, walls and more. We experimented with different ways of hanging and lighting them, snapped some photos, put together a presentation, and sent it off. Shortly after, we were awarded the project.
30,000 cups arrived at Chalk right away and we got to it. Hot-gluing-it 24-7. We spent a week or so trapped inside a Styrofoam cup fortress, completing as many pieces as possible before we had to fly. At 7 in the morning we loaded a trailer and told the driver “To Orlando!”
We arrived the night before our shipment of pre-constructed pieces and an additional 50,000 cups. The next five days it was non-stop construction – hanging, lighting, rigging, gluing – and no sleep. At about 3 in the
morning on Sunday we were finally done – and amazed. And once the 4,000 Chick-fil-A franchisees and their spouses made their way into the tent for the first time, we could tell they felt the same way because they were pulling out their cameras and phones and snapping away.
Oh yeah, during cup madness, there was entry way design featuring custom-crafted wine crates that we also needed to be produced. So, we spent the rest of Sunday and Monday finalizing and installing those beauties. They brought an otherwise typical brick walkway to life, adding a warm and classy aesthetic to the evening.
We have received an overwhelmingly enthusiastic response from this project. A million thanks to everyone who came through and helped out. On to the next.
Editing: Michael Mazzola
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