Identity, show package and cross-media communication for the annual MTV event.

Due to the need for global appeal, ‘Planet EMA’ was the chosen direction to lead
all areas of the show’s creative. Through the process, we defined this more accurately
as a futuristic ‘arena’ – a place where stars of the music world do battle & compete.
Inspired by the logo design and a mix of retro futuristic visions, all elements were
connected by a core concept of ‘pin-ball’ spheres doing battle within this arena.

Directors: DVEIN
Art Director: Carlos Carrasco
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Executive Producers: Carolina Lopez, Rafa Montilla
Post Production: DVEIN, Physalia Studio
Music & Sound Design: Flowaudio
Production Company: 8 de Agosto
Agency: MTV World Design Studio
Client: MTV Networks International

Awards
PROMAXBDA LATIN AMERICA 2011
ON-AIR PROGRAM PACKAGING
GOLD

PROMAXBDA LATIN AMERICA 2011
PROGRAM OPEN
GOLD

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