Triggered by the new MTV logo, the focus of the brand refresh was to build
on the stand-out characteristics of the first-ever global rebrand in 2009.

At its core is a closer alignment of the brand to our show content as well as
a design evolution across all media. Essentially a flexible brand tool kit –
smart and adaptable, whilst still full of personality.

Art Directors: Carlos Carrasco, Dylan Griffith
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
In-house Producer: Cristina Mazzocca
Motion Directors (Idents): David Lobser/Blacklist, I Love Dust, Sehsucht, Staat, The Mill
Broadcast Designer: Giorgio Schwarz
Print Designer: Daniel Lock
Music & Sound Design: Alan Boorman
Reel: Alex Holden, Ian Jones
Production Company: MTV World Design Studio/Milan
Client: Viacom International Media Networks

Awards
PROMAX EUROPE 2012
BEST USE OF TYPOGRAPHY
GOLD

PROMAX UK 2011
BEST CHANNEL BRANDING PACKAGE
SILVER

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…