Help asked me to create their visual identity. This video ident shows a part of it.

My starting point was to create metaphors for the different financial services.

Most of the time pictures are used as standard form language for the financial market, so we try to step out of that and used illustrations as image.

helpfinancieeladvies.nl

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…