In 2 - 6 February 2012, British Council invited Fred Deakin, a UK animation and design expert, founder of Airside, a creative agency, and a well-known international pop culture artist to attend a series of sessions as part of the Animation Project in Indonesia. In partnership with HelloFest, one of the biggest annual animation and pop culture festival in Indonesia with its huge number of dedicated followers, British Council conducted a series of sessions in a few cities in Indonesia, such as Jakarta, Yogyakarta and Malang. The aim is to boost the animation industry in Indonesia and create connections between the UK and Indonesia animation and film industry.

The animation project started with an intensive advanced workshop with the top 20 finalists of HelloFest Short Movie competition, in which Fred Deakin is in the panel of judges, dwindling the numbers down from over 200 applicants to 20 and down to 5.

The winner was announced in HelloFest Anima Expo on 4 February 2012. The founder of HelloFest, Wahyu Aditya, was the International Screen Champion of British Council's IYCE (International Young Creative Entrepreneurs) Award in 2008. Where many other local film festivals diminished, Wahyu Aditya has successfully maintained and developed his short film festival, HelloFest, which rolled into its 8th year in 2012. He believed that the festival is a platform for creators to showcase new and creative ideas.

During HelloFest 8, which consisted of animation film screening, cosplay (costume play) and exhibition, Fred Deakin also shared his expertise, experience and knowledge on the animation industry in the UK, with the hope to inspire the local animators. There was also a screening of British Animation Award 2010 films and exhibition. The one-day festival attracted around 20,000 visitor and participants.

For the next 3 days, the "British Council - HelloFest Go To Campus" was held in Yogyakarta and Malang, attracting animation enthusiasts, practitioners and students, where Fred Deakin and Wahyu Aditya delivered seminars on the animation industry in the UK and Indonesia accordingly, discussions on career in animations, and question & answer sessions.

British Council would like to thank our partners for the Animation Project: HelloFest, STMIK AKAKOM, and State University of Malang.

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