Type: Spot
Theme: Privacy in Digital Age
Client: Razorfish
Type: 3D Animations

The spot was produced in about 10 days. Presented at the 57th Cannes Lions Advertising Festival. The contest theme was "Privacy in the Digital Age." The ad addresses the topic of the over-sharing as a source of risk to your privacy. Set in the not too distant future, the planet earth, now conditioned by an uncontrolled oversharing is approached by an alien spaceship.
The 3D models of the aliens were made and animated Poser (Smith Micro) poser.smithmicro.com, color correction, effects and editing with After Effects (Adobe) adobe.com/en/ products/aftereffects.html

Lo spot è stato realizzato in circa 10 giorni. Presentato al 57° Cannes Lions Advertising Festival. Il tema del concorso era “Privacy in the Digital Age”. Lo spot affronta il tema dell’over sharing come fonte di rischio per la propria privacy. Ambientato in un futuro non troppo lontano, il pianeta terra ormai condizionato da un oversharing incontrollato viene avvicinato da una astronave aliena.
I modelli 3D degli alieni sono stati realizzati e animati con Poser (Smith Micro) poser.smithmicro.com; correzione del colore, effetti e montaggio con After Effects (Adobe)adobe.com/it/products/aftereffects.html

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