"Give Them Something to Believe In: The Value of Brand Authenticity in a Transparent Society" is a culmination of 3 months of research, planning, design, and passion while interning at Libby Perszyk Kathman in Cincinnati.

The presentation covers the importance of creating a brand based around values that resonate throughout the internal dynamics of your company, to the products and services you are offering, to the message you are sending consumers. Trust is at an all time low. It is essential to the success of your brand to create a story that is authentic, relevant, and meaningful.

If you'd like to start a conversation, feel free to email me at ezahorian@gmail.com

You can download the paper that inspired this presentation here: idbranding.com/brand-culture/