Starting with the current logo Antena 3, we carried out a development process that led us to simplify the channel logo to finally hit upon a “continuous” triangle. Appearing both flat and volumetric at the same time, the “continuous” triangle represents constant movement, energy, strength and dynamism; we also amped up the current orange shade to further highlight these concepts.

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Creative Directors: Abel Lopez and Pep Prior
Art Direction: Pep Prior, Abel Lopez and Joan Esteve
3D: Victor Ruiz

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