A short version of Martin Ericsson's lecture during TorinoFilmLab, hosted by BoostHbg with support from Film i Skåne.
The central tension in a Transmedia piece lies between structured audience interaction and inviting participants into a work as equals and co-creators. Both have value and profound impact on the staffing, budget, scope and reach of a project. Using concrete examples from 10 years on the border between broadcast, gaming, web and living drama, Martin Ericsson will reflect on strategies to deal with the most valuable asset in Transmedia: engagement.
Martin Ericsson is a game designer, participation writer, LARP organiser, and transmedia content producer. Over the past 18 years Ericsson has instigated, designed, written and game-mastered more than 20 pieces of participative entertainment and art ranging from on-line transmedia games and interactive Shakespeare adaptations to sci-fi and fantasy live-action role-playing games. His design philosophy is based on letting participants shape his stories from the inside, allowing them to walk a mile in someone else’s shoes. His recent work includes 4 years of pervasive games research at the Interactive Institute’s Game Studio, culminating in the creation of International Emmy award-winning The Truth About Marika, the world’s first fully integrated participation drama, and 4 years as lead creative at The company P. Ericsson has been instrumental in the design and performance of the web-dramas Dollplay and Conspiracy for Good, working with Hollywood show runners Joss Whedon and Tim Kring.
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