Lee Bryant of Headshift is able to put complex trends into context. Why are large creative media corporations struggling to be creative? How are you measuring success, compared to a couple of centuries ago. During the recent liftconference.com in Geneva, Lee gave a great 5 minute open stage presentation. He explained his thoughts as to why the 20th century got it wrong with corporate social media. That prompted me to grab him for a short interview to explain. Watch this, and then check out his presentation on the LIFT website.