Johnson & Johnson-The Feel Good Challenge
Together with their corporate partners P&G/Johnson & Johnson, the Oprah Winfrey Network (OWN) set out to develop a monthly campaign to promote wellness and healthy living called “The Feel Good Challenge”.
The organic motivation for the series of interstitials was achieved through animated hand-drawn illustrations on everyone’s favorite note taking device, Stickies! This style allows playfulness to the imagery and movement, while conveying helpful tips to the viewer. Keeping with the Oprah Winfrey brand, we incorporated a feeling of fluid motion to evoke an emotional connection with the audience.
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