B*C* is a design proposal that aims to deal with the creative idea of the end of the world, assumed on 12.21.2012, according to the Mayan prophecy.
B*C* approach the concept of the perpetual cycle: the 2012 is certainly not the end of the world, perhaps it's the beginning of a new cycle that comes like a wheel, let's say two wheels: a bi-cycle. The feeling is that the new cycle is something we have to promote with an important step towards more sustainable attitude. For B*C* bicycling is a lifestyle.

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Promotional video by LAURA BIANCO and DOROTEA PACE
based on the artwork by NIVI JASA, ROCCO NATALE and MICHELE NICOLETTI
for FIFTYFIVE FIGHTS 4 THE FUTURE.
Music by APGAR TEN

FIFTYFIVE FIGHTS 4 THE FUTURE is a project by 55DSL in collaboration with NABA
facebook.com/FiftyFiveDslItaly?sk=app_316563725024490

B*C* is an idea by NIVI JASA, ROCCO NATALE and MICHELE NICOLETTI

For more go to
vecchiamoleskine.wordpress.com/2012/03/22/fiftyfive-fights-for-the-future-bc-il-teaser/

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