I wrote and directed this PSA series in 2011... Nike has a philanthropic division called Nike Game Changers. Nike and the New York City Department of Youth and Community Development commissioned me to work with the young dancers featured in this PSA series (There are 10 PSA in total) These young dance teams and high school students travel across New York City speaking to other youth about various social causes and use dance to further illustrate and strengthen their message and social cause. I wanted the location we chose to represent the various boroughs the kids live in and represent. I also wanted the location to accentuate the various messages and personalities of the individual dance teams.

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