A short film exploring the changes in fan culture in the digital age - the shift in power - and the growing importance of fans.

Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.

A film by Amplify weareamplify.com

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…