Why do some business ideas sound so ruinous while others seem to ooze cash? Why is it some people are more convincing than others? Why do we find certain political speeches more alluring? How can we recall some ad campaigns almost word for word, yet others are quickly forgotten? How do some presentations manage to thrill and delight?
The answer is in the way the message is delivered. Storytelling helps us to transform simple data into genuinely personal emotions and sensations. Through narration, as opposed to argumentation, you’ll succeed in captivating your audience and making it invest quality time in you. By using dozens of amusing examples, such as stories of Hillary Clinton, Harley Davidson Madonna, Lost, or Youtube.com, Antonio Núñez reveals the secrets of storytelling, or the art of weaving a good yarn. You’d better tell the whole story reveals the decisive influence that stories can have, not only on the business world, but on our everyday lives. It’ll also show you just to what extent your personal success depends on how you get your reality across to others and to yourself.
More info at: seramejorquelocuentes.com
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