This is the intro video for the 4As' talent portal website. That's right, according to the people I work with the website is some kind of portal. Exciting, no?

The intention here was to introduce a new audience to the world of advertising through its people, so I used a minimalist approach to get our subjects to act as natural as possible. No lights, just one crew member recording sound off to the side, and we tried wherever possible to do the interviews with the person distracted with work.

The music is by Skyrmish, and I got some great help with the motion graphics from Mike Mallen and Alex Dreiblatt. Kate from the video made a lot of the artwork, and my main man Brendon Volpe kept things running. Creative brief by Avin Narasimhan and the NYC interviews were arranged by Eric Robertson.

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