Twice a year at Matchstic, a brand identity house in Atlanta, we take three days off from work to stop working in the business and work on the business. This year we spent the first day in an in-office all day session with talks from Alina Wheeler, Scott Armstrong, and Jim Doggett with Avalaunch. After that we traveled to Maggie Valley, NC for two days in the mountains. Some of the session titles were "Design, Form, and Choas" a look at work by Paul Rand, Values Discovery Session, The Road to Innovation, Creativity is NOT Chapstick, and Our Brand Essence Fire Drill. The rest is all in the video.