Help 'I want to save a life'

On their third collaboration with the Help pharma team, TLFS crafted an quirky, humanistically focused video to market the initiative; Help 'I want to save a life', a bone marrow registry kit, now inside every package of Help 'I've cut myself', bandaids.

Help teamed up with a DKMS, the world's largest bone marrow donor centre to release a bone marrow testing swab in each package of the bandaids.

The video depicts 'everyday' incidents where you've cut yourself and urges us to thank these various sharp objects for now we can all be registered bone marrow donors.