(New York, NY – March 12, 2012): Fountain Art Fair’s seventh New York edition and debut at the historical 69th Regiment Armory concluded an impressively successful run yesterday, with a whirlwind weekend of record sales and attendance marking new heights for the grassroots exhibition. Art world elite strolled the aisles during the VIP & Press Preview, including New York critic power couple Roberta Smith and Jerry Saltz, Artnet’s Walter Robinson and Grey Area tastemakers Manish Vora and Kyle DeWoody.With the sun setting over Lexington Avenue, crowds gathered in lines around the block on Friday night as over 5,000 visitors packed the 26,000 square foot space for Fountain’s Artlog sponsored opening reception. DIY to the core, Fountain’s team of dedicated staff and eager volunteers hustled to corral the art-hungry masses into the Armory as Fab 5 Freddy took the stage and exhibitors closed on first day sales.
ARTLIARS improv team kicked off the night with a sense of humor, presenting an interactive curatorial comedy show. Later in the evening, Creamhotel’s Seanna Sharpe and her team of aerialists brought the great hall to a momentary standstill as visitors gazed upwards in awe. Twisting dangerously and gracefully among colorful ribbons of fabric suspended from the arched steel trusses of the Armory’s roof, the performers created an unexpected and breathtaking display high above the crowds.
Over the course of the Armory Arts Weekend, Fountain welcomed a total of 10,000 visitors, all of whom could leave with a piece of art thanks to Abraham Lubelski’s 250,000 Works on Paper stacked in wooden crates at the entrance to the hall. Fountain’s 63 exhibitors tantalized the fair’s expanding collector base with sales totaling a record high in excess of $325,000 and growing as this week’s post-fair follow up continues.
Notable sales included Lower East Side gem and first-time Fountain exhibitor Dacia Gallery nearly selling out their space, while one row over, founding Fountain participant and Williamsburg pioneers Front Room Gallery placed several key works into notable collections. Says Front Room director Daniel Aycock, “We were proud to participate in Fountain’s grandest show to date—at the Historic 69th Regiment Armory Building. It’s an honor to exhibit in the place that first introduced most Americans to European artists such as Picasso and Cezanne for the first time. The lines around the block for opening night were a testament to the enthusiasm for this latest incarnation of Fountain.”
For the exhibiting artists, the historical significance of Fountain is an exhibition of avant garde artwork in New York during Armory week, Miami during Art Basel Miami Beach and Los Angeles during Pacific Standard Time weekend.Fountain’s new 69th Regiment Armory venue was especially meaningful. “Today our artists are walking in the footsteps of master artists who attended the show 99 years ago,” said Tony Iadicicco, Creative Director of Albany Center Gallery. Fountain’s Brooklyn roots were flavored with an international flair as a baker’s dozen of galleries showcased collections from Korea, Berlin, Japan, Paris, and Montreal.
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