Client: MTV Nordic
Direction and Production: Upper First
Sound Design: Kungen & Hertigen
Year: 2012

We were asked to do the TV spot and posters for MTVs new, much anticipated, mobile app MTV Under The Thumb. After teaming up with the creative guys at MTV we had this crazy script in our hands. The main idea was to make you the star of some iconic MTV shows for a brief moment. Ambitions were high considering the tight deadline. That didn’t stop us! We went to Brazil over New Year’s, had some long days of shooting with help from the fantastic team at Santa, flew back home and stitched it all together over some hectic days (and nights). Enjoy the ride!

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