This cut outlines our activation at the 2012 Humana Challenge in further detail:
2012 marked Humana’s first year as title sponsor of the Humana Challenge, the PGA Tour event formerly known as the Bob Hope Classic. As a chosen activation partner, MME added an RFID tracking element to the pedometer based WalkIt program, transitioning the activity from a simple step tracker to a game where points earned could be redeemed for prizes. Additional stations were set up to earn “Healthy Rewards” points for making positive decisions such as tossing out a bad habit, stopping for a massage, or choosing a healthy option from concessions. The program was a huge success both with Humana and tournament attendees.
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