The event served as an introduction to Kenneth Cole Collection, an elevated collection that encompasses our directional fashion pieces, and as a preview of Kenneth Cole New York Fall 2012.
When entering the long black rectangular space, guests experienced stepping into a life-size, living, breathing look book. The walls were flanked with eight life-size video installations of models wearing twenty-four individual looks, shot by artist and director Sharif Hamza. These video pieces highlighted the design, quality, and construction of the two collections that were styled together. Reinforcing the museum-like quality of the installation, the space was filled with faint, ambient sounds interwoven with buzzing overlapping conversations. Using motion-activated screens and individual sound beams, the videos were designed to encourage an intimate, one-on-one experience with the looks. As the individual screens were approached, the models came to life, giving guests the feeling of joining a conversation in progress. The models spoke to the idea that "The World is a Collection of Voices," reciting a series of compelling and provocative statements in true Kenneth Cole fashion. The videos were looped and staggered in timing, so that the room was in a continual state of motion, allowing people to either watch the videos in their entirety, or in sections as they moved from screen to screen.
Anchoring the far end of the room was an impactful wall installation spotlighting key Kenneth Cole Collection pieces, allowing guests to view the collection in a distinctly different way. Kenneth Cole New York ready-to-wear was suspended on industrial racks hung from the ceiling down the center of the room. Low black leather benches forming a central banquette were flanked by custom-made Lucite cubes featuring the accessories.
The event was held at Cedar Lake, a quintessential New York venue chosen for its distinctiveness, as well as its visual and aural attributes, to communicate the renewed energy and focus on design and quality. Materials used throughout the presentation, such as steel, brick, and concrete, were selected to reinforce the elements of New York City life.
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