A visualisation of screen content created by PLASTIK for BMW's new flagship store in Paris.
The content is displayed on an RGBW LED media wall at 25mm pitch. This is diffused behind etched glass to create atmospheric visuals that flood the space with light.
This is the second graphic treatment created for the store. Here, the city of Paris provides the inspiration for much of the content, taking the idea of 'a journey through a the city' as a starting point.
Animation: Simon Eves for PLASTIK
Music: Richard Keyworth for PLASTIK
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