True athletes understand that there is no offseason. How to get high school students not only in this spirit but light a fire that propels them to excellence and the beginning of a career was the task Sandymontana was facing with this campaign. Our idea was to let a Nike Football Anthem communicate the career path of an athlete by incorporating elite athletes like Suh, Stewart and Matthews, and letting the epic tone of the spot assure the young athletes that they have the chance to become part of something special: the Nike Football program.
Production Company: Sandymontana
Director: Uli Beutter Cohen
Producer: Davis Priestley
Production Supervisor: Caroline Dugoni
Director of Photography: Matthew J Lloyd
Editor: Adam Long
Music: Brian Hall
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