Jeff Yokoyama - InnerViews

Jeff Yokoyama is a twenty-five year veteran designer and creative entrepreneur who has spent his entire career dreaming up and creating youth-focused clothing brands. In 1980, he created Maui & Sons and began selling it directly to local surfers and kids on beaches and in schools, changing the rules of the game immediately. The operation moved from the trunk of his car into a multi-million dollar business in a matter of months. He has gone on to start various other brands including Pirate Surf, Modern Amusement, Generic Youth and Pidgin Orange as well as consulting for other top name brands such as Stussy and Quiksilver.

Jeff’s style has always been recognizable and his design talent has remained in high demand throughout the industry and throughout the years. Now, he continues to keep the creative juices flowing by make one-off clothes out of left over materials in his small shop in Orange County, Yokishop.

Check out Jeff's Maker profile on Korduroy at http://korduroy.tv/makers/jeff-yokoyama/

Camera/Edit:

James Campbell

Music:

"Highlife"

Connie Price & The Keystones

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