Check out Rich Roll's inspirational memoir "FINDING ULTRA: Rejecting Middle Age, Becoming one of the World's Fittest Men and Discovering Myself" (Crown / Random House) hitting bookshelves May 22, 2012. The journey from middle-aged, overweight couch potato to elite ultra-endurance athlete, Finding Ultra is a beautifully written portrait of one of the greatest physical transformations ever.

For more information and to pre-order now, visit: findingultra.com

For more information on Rich Roll, visit: richroll.com

“Finding Ultra is about a journey we all take as human beings, when we decide to pursue the impossible and live a life of mission. When I need to dig deeper, push harder, and find a little boost, Rich Roll is the guy who comes to mind. He is inspiration embodied.” --Sanjay Gupta, M.D., Emmy Award-winning Chief Medical Correspondent for CNN and New York Times bestselling author of Chasing Life and Cheating Death

"If you liked Born to Run, you'll love Finding Ultra - one of the best books I have ever read on health and fitness" - Neal Barnard, MD, President Physicians Committee for Responsible Medicine

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