Brand story for Above Category.
Above Category is a high-end boutique bicycle shop located in Mill Valley, California. Above Category is a leader in the trend toward the smaller, intimate shop with a stunning collection of hand picked products. AC has earned a loyal following of cycling enthusiasts from around the globe.
Founder Chad Nordwall is equally passionate about technology, the aesthetic beauty and the evolution of the modern bicycle. Chad and his staff meticulously test every product they sell on the rugged coastal roads of Northern California. The team at AC provide an unparalleled level of service because of their knowledge and love of the sport of cycling.
Director: Logan Kelsey
Camera: RED Scarlet-X, GoPro
Lenses: Zeiss ZE Primes, Canon 70-200 f/2.8
Editing: Final Cut Pro X
Music Licensing: Kye Kye (My Sight), via With Etiquette
Tony Little, Jim Feeley, Ben Galland, Matt Welsh, Travis Pynn
Chad Nordwall, Kris Lunning, Paul Whiting, Gardie Jackson, Greg Hillson
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