The ability of human beings to share goals and coordinate intentions has helped us create cultures and civilizations. This ability is far from perfect, however, and many problems arise when we are ineffective in sharing our intentions.

Social media innovations, together with rapidly improving data sharing methodologies, are enabling individuals and groups to instantly disseminate, or ‘broadcast’, messages across many diverse networks. This phenomenon, combined with the growing use of social media services for sharing and coordinating intentions, led me to develop the concept of “intention broadcasting”.