Generative tool to create visual elements for an identity system

In collaboration with ATMO design studio, we created a new visual identity for PIGMENTPOL, a digital printing company with three subsidiaries in Germany. The new identity system embodies
a variety of perspectives, experiences and possibilities while maintaining a coherent appearance. The chosen hexagon serves as a central key element, from which the generated logos and backgrounds are derived.

FELD provided a custom software application for the creation of individual graphics to enable a flexible and individual appearance of the huge variety of PIGMENTPOL's corporate media, including personalized stationery, shop interior and vehicles.

music: Nils Frahm - Unter (Machinefabriek remix)