Video is fast-becoming today’s business calling card. And the historic Hotel Frederick in Boonville, Missouri is making great use of it thanks to Nichols & Co. Photography.

The Frederick has 25 boutique rooms of “turn of the [21st] century elegance.” It also features a Cajun restaurant that’s been a regional fixture for over 30 years. Built in 1905, the Frederick recently underwent a $4 million renovation that shows across every square foot.

We were tapped by Groupon to make a promotional video that highlights the Frederick for Groupon to use in its own marketing efforts as well as a video testimonial for potential future advertisers. Only 48 hours passed from shooting the first frame of the roughly 2-minute video to the stills and B-roll to uploading the finished product for client approval.

The video included an interview with hotel co-owner Bill Haw, shots of the bold, eclectic lobby and its equally bold and eclectic rooms, the restaurant and the hotel’s distinctive architectural details. B-roll was also shot by Matt’s assistant, Morgan, to collect more footage for enhancing scene angles and other features of the business.

Interestingly, a repeat Groupon customer was checking in at the time of the shoot. This was also captured on video by Matt and his crew. Matt loves shooting on location and discovering the stories of his clients…and then telling these stories in striking images. Contact us to find out how we can help you get more out of your business with a custom HD video!

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