Christophe Morin, CEO of SalesBrain, member of the board of the NMSBA and co-author of “Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain” shared his vision for the ethical side of neuromarketing during the Neuromarketing World Forum in Amsterdam.
He explained that current laws are ineffective in our rapidly changing environment and the pervasive media landscape. Morin talked about the fine line between being influenced and being manipulated.

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