FRUTTA NELLE SCUOLE — TV Commercial

http://www.happycentro.it/frutta-la-materia-piu-buona/

To see the entire project.

The communicative idea has been renowned for the 2012 edition, and we got charged from Young&Rubicam – Rome

to develop and produce a commercial clip to explain the project with a simple yet fun language.

Being faithful to our passion for dirty hands and shooting lots of pictures, we produced an apple, an orange, a strawberry, a carrot,

a fennel and grapes with plasticine and a replica with polyurethane foam.

Client: MIPAAF – Ministero delle Politiche Agricole, Alimentari e Forestali

Agency: Young & Rubicam – Roma

Creative Direction: Alessandro Canale

Art Direction: Laura Sforza

Copywriter: Alessandro Diotallevi

Producer: Nicola Morino

Account Executive: Manuela Russo

Produced by: Happycentro

Directed by: Federico Galvani

Director of Photography: Federico Padovani

Animated by: Federico Galvani, Federico Padovani, Andrea Manzati

Sculpting, Set Design & Models: “The Artist” Piet Paeshuyse, Federico Padovani, Andrea Manzati, Ilaria Schnitzi Roglieri, Samantha Di Prospero, Federico Galvani

3D Animatic, Editing, Compositing & Color: Samantha Action Lady Di Prospero

ADV Photo Retouching: Marco Oio Oliosi

Original Music, Sound Design & Mix: MellowSong Studio (Thanks to Paolo Camponogara & Matteo Bogoni)

Hands Models: Daniel Rigo, Andrea & Luca Galvani (The Three Little Pigs)

Voice: “The Queen” Ilaria Stagni

Making-Of Edit & Color: Samantha Action Lady Di Prospero

Broadcast Engineering: Post:Atomic

Special Thanks to: Nicola, Laura, Alessandro and Manuela at Young & Rubicam