Jonny is a product evalengist for publishing technology firm Idio. In this lightning talk gives us a whistlestop tour of how “big data” content marketing in 2012 will rely on content strategists, UXers and CMSes converging to create a compelling content experience that attracts, converts, and retains.

Recorded live at The Shooting Star pub during the Content Strategy Lightning talks event on 24 January 2012, organised by the London Content Strategy Meetup. togetherlondon.com/events/meetup

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