Channel [V]’s 'For the Love of Music' Campaign 2012
Where There’s Smoke recently delivered Channel [V]’s 2012 Channel Rebrand and Ident campaign. The iconic Australian music channel wanted to create something different. Something big. A homage to the artists that have made an impact on music.
Conceptualised in-house, and inspired by video-art from a NYC hotel elevator, the [V] creative team wanted to build a journey through a musical wonderland using video montage. WTS was tasked with making the impossible, possible. We obliged by building a series of surreal ‘realms’ to journey through.
Using Channel [V]'s best resource – music videos, the XYZnetworks Music Channel’s creative team and WTS searched through thousands of clips from hundreds of artists, determined to locate the perfect scenes, characters, and icons to build these mystical realms.
The ‘For the Love of Music’ spot features music’s biggest and best artists from Nirvana to Lady Gaga, with hundreds of artists featuring in the 1 minute, 45 second commercial.
Over 100 re-badged on-screen assets and broadcast elements were delivered. Re-branded, re-imagined.
Concept / Creative Director - Luke Farquhar
EP / Creative Director - Sean Vandenberg
Audio Design - Matt Brown
Director / Producer - Mark Blondel
Lead Compositor / Animator - Matt Fezz
CG [V] Logo - Loris Accaries & Alex Toufaili
Additional Design - Glenn Stewart, Raoul Marks, Damien Horan
Production Company - Where There's Smoke
Song by: The Blue Angel Lounge
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