Bomb Girls Interactive is an HTML5 experience for the Global mini-series drama Bomb Girls, which profiles five women working in Canadian munitions factories during World War II. Users are immersed in a photorealistic world from the 1940s, exploring the show’s bomb factory, women’s rooming house and parlour room. By clicking on hotspots, users access an exclusive interview with a real-life bomb girl, archival photos, newspaper clippings, behind-the-scene set photos and exclusive video interviews with the show’s cast, set designers and executive producers.

Secret Location was asked to develop and build a compelling Bomb Girls interactive experience, highlighting three key TV sets and featuring video and photo content from the show as well as archival materials from World War II. Part of the mandate was to work with preexisting photos and video created by the team at Global Television/Shaw Media.

The 1940s heavily informed the site’s artistic direction. We used traditional patterns from the late 1930s – with the lack of available resources and income, that era’s designs were recycled up until as late as 1955. To balance traditional and modern elements, we used contemporary fonts with a palette of colours from the original era. We created parallaxing environments using photographs from the TV show sets, and seamlessly populated these layered panoramas with content.

Built in HTML5 using HTML, CSS and Javascript, the site represents a new wave of highly interactive, browser-compatible, non-Flash websites. With graceful degradation in mind, the code will stay compatible with older browsers and current with newer, upcoming standards. It is optimized to run at a high-animated frame rate as users browse the scenes.

The site was well-received and given considerable promotion through 10-second spots during the show, broadcaster homepage wallpaper, big box and leader board ads and homepage rotator and featured content.

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