What does art have to do with content strategy? If you’ve ever put one word in front (or behind) another, the answer is: everything. Randall explores creativity: what it is, how to do it, what creative endeavors have to do with content—and why that’s important for us.

Recorded live at the Mermaid Conference Centre in London on 7 March 2012, at the London Content Strategy Meetup. togetherlondon.com/events/meetup

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