BodyGlide is an anti-chafe product most well known for it's use in endurance sports like marathon runners and triathletes. BodyGlide approached ad agency BOLD Worldwide to help tell a larger story. BOLD developed a campaign of video vignettes that feature real BodyGlide users sharing their stories. BOLD found that BodyGlide's products were being used for many different applications in and outside of the sports world.

boldworldwide.com

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