Finished March 12, 2012.
This was created for YCN's Swarovski Brief and had to be submitted before March 30th.
The brief requested to created a 30 second advert that promoted Swarovski's jewelry. The target audience were young women.
My idea behind this is about an ordinary girl who isn't confident about her image. Unhappy as a result, the girl turns to the strange box she sees and opens it. When she does, she finds a beautiful necklace inside. Without hesitation, she puts it on and she undergoes a transformation and is transported to a mystical world. Looking in the mirror again, the girl is stunned and happy at what has happened.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?