/// CHALLENGE

Prove 'The Power of X' by attempting an Idea Worth Doing to open TEDxSUMMIT in Doha, Qatar.

WE ARE Pi collaborated with the Koener Union and Paris’ BIG Productions. Together, they fused architecture, dance, math and magic into a bespoke18-meter high triangular mirrored structure that hovered over a multi-colour moving floor to create the world’s first Human Arabesque (with no computer graphics).

/// CREDITS

AGENCY:
Agency: WE ARE Pi
Creative Directors: Hobson-Chant
Strategy: Alex Bennett Grant
Producer: Jamie Nami Kim

FILM:
Director: Körner Union
Production company: Big Productions Paris
Producer: Raphaël Carassic
Dop: Laurent Tangy
Set Designer: Laurent Tesseyre
Choregraphers: Icouldneverbeadancer
Editor: Matthilde Carlier
Wardrobe: Elisabeth Rousseau
Hair & Make-Up: Avril Carpentier
Line Producer: Nicolas Avram
Post-production head: Natacha Dolar
Post-Production: Mikros Image

MUSIC:
Music artist: Yasmine Hamdan
Producer/studio: Michael Kneebone at Toolbox Audio
Voice over: Rutger Hauer
Sound design: WAVE Amsterdam

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