The W New York Downtown is the first W residential development in New York City, and is bringing a new sense of cool to the housing market in lower Manhattan. CSA created a sales and marketing campaign that included promotional material, advertising and a website that would allow the target demographic--young professionals--to experience the W’s offerings. The high quality materials used in the campaign reflect the plan for the sleek, angular building, and resulted in driving potential buyers to the website and sales offices.
(c) Carbone Smolan Agency
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