buddiband is a comfortable, discreet and waterproof wristband personal alarm that can enable people with dementia to get out and about with confidence.

buddiband has been funded and supported through the Living well with dementia Design Challenge, a competition run by the Design Council and the Department of Health to rethink life with dementia.

Identity and video direction: Why Not Associates
Line illustration: Mike Nicholson
Photography: Julian Germain

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