What happens to your content strategy when you’re relying on your users to generate that content, and you have no idea when it will appear, what it will look like, and if it will even be any good? Rob asks whether it’s possible to have a user-generated content strategy, and what effect things like atomised authorship and crowd-sourced curation are having on content strategists.

Recorded live at the Mermaid Conference Centre on 7 March 2012 at the London Content Strategy Meetup. togetherlondon.com/events/meetup

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