Neuromarketing pioneer Patrick Renvoise talked very colorfully about the importance of visual stimulation as it relates to the reptilian brain's influence on consumer spending habits at the Neuromarketing World Forum. He highlighted the importance of six stimuli when creating ads: self-centric, visual, contrast, tangible, emotion and a beginning and an end. He explained them in the context of the reptilian brain.

His presentation showed a number of real ads to explain the value of the stimuli for business marketing. He translated the effects of the six stimuli into four business steps for successful marketing.

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