One of the highlights of NAB was certainly the Blackmagic "Cinema Camera." Out of nowhere, the company introduced a 2.5k, 12-bit raw, 4:2:2 video output imager with 13 stops dynamic range, all for under $3,000.

The innovative rethinking of video camera features a largely touchscreen interface and hot swappable solid state drives, Canon EF mount, and Thunderbold I/O.

Who is the target audience for this camera? What are the key technologies that differentiate it from the competition? We interview Blackmagic's U.S. President Dan May on the floor to find out.

Read more NAB Show 2012 coverage at blog.adoramarentals.com!

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