For 3FM Serious Radio we created Get serious. As 3FM is becoming more interactive and involves their audience in the radio shows, we invited the audience to 'get serious' with us.
We organised 3 Serious Gigs in the Netherlands. 3 free concerts by 3 unknown artists played at 3 unknown places somewhere in The Netherlands. Everyone's invited, if they knew where to go.
At the gig we shot a TVC to give meaning to the Get Serious campaign, in this case Ben Howard gave a concert on a small ferry in Amsterdam.
Director: Jeroen Houben
Producer: Jony van Hees & Wikke
DOP: Nanko Goeting
2nd Camera: Job Kraaijeveld
Editor: Wouter van Luijn
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