Yesterday Rand blogged about how Google's algorithm has changed and how much more weight is now placed on the trust and authority associated with a domain. It's an important topic and one worth understanding, so we decided to dive in a little deeper in this week's Whiteboard Friday. In the video we'll look at issues like inbound and outbound link patterns, registration history, temporal link patterns, and other aspects that can and will affect your domain's trust metrics and its ability to both rank and pass value.