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On Monday 23rd April 2012 from 9 am immaculately dressed Chaps and Chapettes gathered outside number 3, Savile Row, to protest in the strongest possible terms against the opening of a children’s clothes shop there by Abercrombie & Fitch. Later they moved the picket line to the entrance of A&F and sang their own version of the John Lennon song, 'Give a peace a Chance' retitled to “Give Three-Piece a Chance”. The protest was organized through the Chap magazine.
See pictures here: aculcoradio.com/english/index.php?option=com_content&view=article&id=399