Video report from the 'Game is money' kickoff event in Fnac Antwerp

If you’re a gamer, chances are you have some old games in your drawer s - or recent games that are completely played out. That’s good news for you because at FNAC you can convert these games into money vouchers worth up to 30 euro per game. That’s a double benefit for you: free space in your closet and extra money to buy that new mind thrilling Grand Theft IV.

‘Game is Money’ is the first big interactive campaign of FNAC. Concept is signed by the LUON crew. Core of this integrated campaign is the gameismoney.be minisite including a spectacular ‘Crack the Safe” competition with lots of games and consoles to win. The FNAC stores are given a ‘Game is Money’ touch with cases full of game money, game exchange counters, etc. LUON provides online content for the gaming sites GUNK, 9Lives and the social network Netlog. And radio station NRJ will broadcast the ‘Game is money’ radiospots.